John Lobb Launch Event at The Hand — September 26 in Amsterdam

On Friday, September 26, 2025, The Hand is proud to host an exclusive John Lobb event in Amsterdam, marking the official arrival of the iconic shoemaker in the Netherlands. This one-day event is your opportunity to discover the craftsmanship and heritage of luxury English shoes — and to design your own pair of John Lobb shoes through a Made-to-Order experience offered at Ready-to-Wear prices.

About John Lobb

Founded in London in 1866, John Lobb shoes have long been recognized as a symbol of timeless elegance and quiet luxury. Today, the brand’s Paris atelier combines English shoemaking tradition with French refinement, producing shoes that are known for their precision, comfort, and understated style. Since joining the Hermès Group in 1976, John Lobb has remained one of the most respected names in men’s footwear, offering Ready-to-Wear, Made-to-Order, and bespoke shoes for a global clientele.

Now, for the first time, John Lobb comes to Amsterdam, exclusively at The Hand.

A Rare Made-to-Order Opportunity

During the John Lobb launch event in Amsterdam, clients will have the chance to design their own pair of John Lobb shoes with no customization surcharge — a service usually reserved for select clients.

You will be able to:

• Select from a wide range of lasts, leathers, and colours

• Personalize finishing details

• Create a pair of shoes that is uniquely yours

Each pair is handcrafted in John Lobb’s Paris workshop and delivered to you within 8–12 weeks. Appointments will be guided by Sanche de Laage of John Lobb, together with The Hand’s expert team, ensuring a highly personalized experience.

For Clients Across Europe

Not based in Amsterdam? This event is also available to clients across Europe through virtual consultations. From anywhere in the EU, you can book an online appointment, design your John Lobb pair remotely, and have your shoes delivered directly to your door.

The Hand Experience in Amsterdam

Located inside Conservatorium Hotel, The Hand offers an intimate boutique setting where luxury menswear and shoemaking come together. During the John Lobb event, guests will enjoy quiet hospitality, coffee, and small bites, while discovering the artistry of one of the world’s most prestigious shoemakers.

Reserve Your Spot — Limited Availability

Spaces for the John Lobb launch event at The Hand are limited. Whether you join us in Amsterdam or book a virtual consultation from elsewhere in Europe, this is a rare chance to own a pair of custom John Lobb shoes at Ready-to-Wear prices.

📍 Event Date: Friday, September 26, 2025
📍 Location: The Hand, Van Baerlestraat 27, Conservatorium Hotel, Amsterdam