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John Lobb + 100 Hands at The Hand

March 26-28, 2026

RSVP / request your place

Walk-ins welcome. RSVP recommended. We’ll confirm your time personally.

RSVP / Request your place

Event details

  • Dates: 26–28 March, 10:00–17:30 hours
  • VIP Night: Thursday 26 March, 17:00–20:00 (invitation-only)
  • Location: The Hand Boutique, Van Baerlestraat 27, Amsterdam. Remote participation available.
  • Representatives present: Sanche de Laage (John Lobb), Akshat and Varvara Jain (100 Hands), The Hand team
  • Offer: John Lobb MTO fee waived for this event-only

Join us for three days focused on fit, feasibility, and clean specifications.

John Lobb representative Sanche de Laage will be present to confirm what’s possible in the MTO program—including new additions and The Hand favorites Pace, Smith, Peak, now available for customization.

We’re also welcoming 100 Hands to The Hand: a selection of Gold Line shirts (available in the Netherlands only at The Hand) and curated overshirts, with owners Akshat and Varvara Jain present for fittings.

Explore

Select lasts, leathers & details with Sanche de Laage & The Hand team

Order

Your unique pair — customized at no extra charge — this event only!

What you can commission

Use the representatives’ presence to finalize what matters: fit, last, and specifications.

  • John Lobb Made-to-Order shoes with confirmed customization options
  • Last and size confirmation, guided by The Hand across makers
  • Make-ups built around your wardrobe (leather, color, sole, finishing)
  • 100 Hands Gold Line shirts and curated overshirts, fitted with the owner present

We prepare in advance—then confirm with the representatives during the event.

  1. Share size history, reference pairs, and simple foot photos.
  2. We shortlist lasts, sizes, and options before the event.
  3. During the event, we confirm feasibility and specifications directly with John Lobb and 100 Hands while they’re in the store.
  4. Afterwards, you receive a clean written summary, with pricing and lead time confirmed once specs are approved.

John Lobb: A Legacy of Craftsmanship, Rooted in Hermès

Founded in London in 1866, John Lobb has become a global symbol of timeless elegance and uncompromising craftsmanship. Its bespoke masterpieces and Ready-to-Wear icons represent the pinnacle of English shoemaking, enriched with French refinement from its Paris atelier. Since joining the Hermès family in 1976, John Lobb has carried forward this heritage of artistry and innovation, blending tradition with modern luxury.

Now, exclusively at The Hand in Amsterdam. Read more in our journal.

100 Hands: Meticulous Attention to Detail

Each 100HANDS shirt is the result of around 34 hours of handwork. Patterns are drawn by hand, fabrics cut by hand, seams sewn slowly, buttonholes embroidered one by one, and hems softly rolled. These choices are not ornamental — they exist to improve comfort, balance, and longevity.

For those who believe the shirt deserves the same attention as any fine shoe, 100HANDS represents the very best of the craft.

The Hand Amsterdam: A Boutique Experience Like No Other

Step into our refined setting at The Hand, where heritage meets modern luxury. Explore leathers, lasts, and finishes, guided personally by John Lobb’s Sanche de Laage. Quiet luxury, fine hospitality, and a world of craftsmanship await.

Frequently asked questions


Walk-ins are welcome, but booking guarantees dedicated time. Therefore we recommend an appointment.

No — for this event only, Made-to-Order is offered at standard Ready-to-Wear pricing.

Delivery times vary by style, typically 8–12 weeks.

Perfect—this is exactly what the event is for. We’ll narrow choices based on your wardrobe and fit.

The Hand guides last choice using fitting shoes, your references, and direct input from the representative.

Yes, we offer video consultations and email guidance for clients in Europe. We prepare your fit details in advance and confirm specifications during the event.


Yes, we offer video consultations and email guidance for clients worldwide. We prepare your fit details in advance and confirm specifications during the event.

Prefer email? Find us via “Contact” in the menu.

Secure your appointment today to experience John Lobb in Amsterdam.

RSVP / Request your place
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